Management Strategic Example

Management Strategic Example Management Strategic – Coursework Example Investigate the possible vision and mission ments of the company. A possible mission ment of the company is â€Å"to maximise shareholder valueby manufacturing and distributing automobiles that cater to a variety of consumer needs and wants globally with the option of providing financing to both distributors and consumers.† A possible vision statement is â€Å"to be a consistently profitable automaker that assures customers of best-in-class but affordable vehicles.†Analyse if the mission and vision are good and aligned to its goals and objectives. The mission statement is good because it focuses on what Ford aims to achieve through its day-to-day activities, that is to give maximal returns to its owners by performing its core business of making and selling vehicles to different consumer segments globally. The vision statement is also good because it shows the company’s aspirations for the future: to give its customers the best vehicles as per the standards at tha t moment in time and to remain profitable while doing so. If you are the CEO of the company, develop your own version of a better vision and mission, by incorporating the theories you learn in class. Vision: To consistently be a profitable company that guarantees world class products and services. Mission: To manufacture, distribute and sell a broad-category of energy-efficient vehicles, with the option of providing financing to our customers, while ensuring that we consistently deliver maximal value to our stakeholders. Discuss the current strategies of the company highlighted in the article.Ford is pursuing three-pronged strategy: entry into the alternative-fuel vehicle (AFV) market, market penetration in the small and medium-sized car segment and divestment. Increased participation in the AFV market is vital because it allows Ford to: fulfil the increasing consumer and federal government demand for green energy and environmental sustainability, and to develop new competencies tha t could be leveraged to produce more fuel efficient vehicles. With consumers at its key markets going through an economic squeeze the small and medium-sized car segment has become one of the biggest segment of the auto market (Badal, 2011). For this reason it is only prudent that Ford leverages its brand strength to gain market share in this growing market segment. Finally, Ford is in financial trouble and divesting from businesses where it sees little potential for future growth will not only help improve its books but also enable it restructure its business.ReferencesBadal, A. (2011). Ford Motor Company - 2009. Strategic Management: Concept and Cases (13th ed., pp. 95–102). Harlow: Pearson Education.

Global Population Growth Creates Environmental Problems

Global Population Growth Creates Environmental Problems Environmentalists don’t dispute that many if not all of the environmental problems - from climate change to species loss to overzealous resource extraction - are either caused or exacerbated by population growth. â€Å"Trends such as the loss of half of the planet’s forests, the depletion of most of its major fisheries, and the alteration of its atmosphere and climate are closely related to the fact that human population expanded from mere millions in prehistoric times to over six billion today,† says Robert Engelman of Population Action International. Although the global rate of human population growth peaked around 1963, the number of people living on Earth - and sharing finite resources like water and food - has grown by more than two-thirds since then, topping out at over seven and a half billion today, and human population is expected to exceed nine billion by 2050. With more people coming, how is this going to affect the environment further? Population Growth Causes Multiple Environmental Problems According to Population Connection, population growth since 1950 is behind the clearing of 80 percent of rainforests, the loss of tens of thousands of plant and wildlife species, an increase in greenhouse gas emissions of some 400 percent, and the development or commercialization of as much as half of the Earth’s surface land. The group fears that in the coming decades half of the world’s population will be exposed to water-stress or â€Å"water-scarce† conditions, which are expected to â€Å"intensify difficulties in meeting...consumption levels, and wreak devastating effects on our delicately balanced ecosystems.† In less developed countries, lack of access to birth control, as well as cultural traditions that encourage women to stay home and have babies, lead to rapid population growth. The result is ever increasing numbers of poor people across Africa, the Middle East, Southeast Asia, and elsewhere who suffer from malnourishment, lack of clean water, overcrowding, inadequate shelter, and AIDS and other diseases. And while population numbers in most developed nations are leveling off or diminishing today, high levels of consumption make for a huge drain on resources. Americans, for instance, who represent only four percent of world population, consume 25 percent of all resources. Industrialized countries also contribute far more to climate change, ozone depletion, and overfishing than developing countries. And as more and more residents of developing countries get access to Western media, or immigrate to the United States, they want to emulate the consumption-heavy lifestyles they see on their televisions and read about on the Internet. How Changing U.S. Policy Could Offset Environmental Harm Worldwide Given the overlap of population growth and environmental problems, many would like to see a change in U.S. policy on global family planning. In 2001, President George W. Bush instituted what some call the â€Å"global gag rule,† whereby foreign organizations that provide or endorse abortions were denied U.S. funding support. Environmentalists considered that stance to be shortsighted because support for family planning is the most effective way to check population growth and relieve pressure on the planet’s environment, and as a result, the global gag rule was rescinded in 2009 by President Obama but put back in place by Donald Trump in 2017. If only the United States would lead by example by cutting down on consuming, reducing deforestation practices, and relying more on renewable resources in our policies and practices, perhaps the rest of the world would follow suit - or, in some cases, lead the way and the U.S. follow - to ensure a better future for the planet.

George H.W. Bush Presidency Essay Example | Topics and Well Written Essays - 3000 words

George H.W. Bush Presidency - Essay Example ("Like") On the other hand, President Bush had his own shares of defeat. In the 1980 Republican presidential nominations, he was unsuccessful in winning the bid. But in 1981, he served as the country's vice president for eight years under the Reagan administration. And it was only in 1988 when he had finally won the Republican nomination for President, for which he took Dan Quayle as his running mate during the election. ("Bush") Unlike his predecessor, Bush arrived at the presidency with considerable knowledge about the ways of Washington and experience with leading a staff closely similar to the president's own. (Relyea, 1997) On the other hand, there have been several criticisms regarding his governance when people had thought he learned from his predecessors. The book written by Hess clearly shows the abilities of the presidents who assumes the office and their unique personalities towards their responsibilities. Presidents are assumed to have very little knowledge and understanding, as well as very limited skills in running a government. The actual responsibilities of the office are but unclear to them on the onset of the term. However, these abilities, skills and understanding of the responsibilities are often learned in the long run yet they could not escape the part where they will have to undergo a transition of imitation of the previous presidents. Their transition stage is crucial such that this is where the presidents will have to develop their own skills according to their traits and priorities which are vital in the development, performance, and course of the administration. (Borrelli, 2003) In congruence to this statement, Farrar-Myers at the same time notes that "Presidents often are tied to the legacy of the office holders who came before them. Sometimes a president assumes the office upon the death of his predecessor and, therefore, is expected at the start of his presidency to follow the predecessor's agenda until he is able to establish his own course." (Farrar-Myers, 2001) History could not deny this fact such that there had been several vice-presidents who had continued the agenda of their predecessors when they died or take their turns as president. Some of these are John Tyler; Chester Arthur; Harry Truman; and Lyndon Johnson, for example. (Farrar-Myers, 2001) There are also times though wherein presidents purposefully follow the agenda of their predecessors. They come to base their presidency according to an assumption that they will have to continue the same policy since the president before them at the same time followed the policies that the previous president has had before them. It is a choice that some of the presidents like James Madison following Jefferson; Martin Van Buren and James Polk as Jacksonian Democrats; William Taft's campaign (if not actual presidency) to follow in Theodore Roosevelt's progressivism; and, most recently, George Bush's election to carry on the Reagan Revolution. (Farrar-Myers, 2001) Based from Hess's suggestion, it could be derived that President Bush could have at one point imitated the administrative styles of his predecessors before he had gained his own unique style in running his

How does advertising affect society Essay Example | Topics and Well Written Essays - 750 words

How does advertising affect society - Essay Example The advertisers resort to the intricacies of psychology and affiliate to the nuances of audio-visual technology to influence and impact the human consciousness and thereby the human decision making capacity (Moton & Dumler, 2009, p. 538). Whether it is the real world or the virtual world, the domain of the world of advertising is vast and pervasive. Though advertising tends to influence and affect the human decision making capacity in a variety of ways, yet, one essential negative impact of advertising is that it wraps and distorts the human capacity to make informed decisions in ways that augment dissatisfaction and make human life quiet superficial and disconnected with a sense of personal conviction. One essential attribute of a sound human personality is that it endows a person with the capacity to decide as to what one really needs to lead a satisfied and contented life. Almost everyone is tentatively aware of the fact that quintessentially speaking, human needs tend to be few a nd narrow and given a choice, most of the humans do have the capacity to allocate their monetary resources in a manner that leaves them content and satisfied (Moton & Dumler, 2009, p. 538). Yet, in the contemporary world marred by advertising, this premise seems to be more of a cherished ideal rather than being a simple fact of life. Going by the fact that in the modern civilization, the human mind is constantly bombarded by advertisements, it is but natural that influenced by these, many people tend to develop a distorted sense of life (Moton & Dumler, 2009, p. 538). ... n, what are the things that they simply cannot do without and how they ought to lead their life, everything is to a great extent determined by the media and the advertisements that they get daily exposed to? Advertising makes people buy things that they do not really need and that they simply do not afford, leaving them emotionally and financially famished (Hood, 2009, p. 92). Advertising makes people lose contact with their true self and ushers in an artificiality and wastefulness into their lives. Many people, most of them affiliated to the world of sales and marketing do say that advertising tends to be informative and it helps the individuals and groups engage in informed decision making and thereby enhance human satisfaction (Moton & Dumler, 2009, p. 538). However, things are not as simple as that. Advertising not only tends inform people about the new products and services, but many advertisers do proceed a step ahead to create in people a false sense of need and try to convinc e them that buying a particular commodity or a service will add to their sense of happiness (Moton & Dumler, 2009, p. 538). Many people do get carried away with the distorted reasoning imbued in the advertisements and do end up thinking that spending money on unwanted material possessions will make them happy (Hood, 2009, p. 40). There is no dearth of people who go out of the way to model their personal and family life in consonance with the ideals being projected by the advertisements (Sutherland, 2008). It is fact that could readily be verified that many popular human aspirations like buying a big house even if one simply do not need it, buying a big car, dressing up in a particular way, purchasing specific food products and items, aspiring to gain a specific type of look and physique,

Mix Marketing Plan Essay Example for Free

Mix Marketing Plan Essay The mix marketing plan below is for the 2009 Mitsubishi Outlander compact all wheel drive (AWD) priced under $40,000. This market plan below describes the target market and objectives that are necessary to capture the target market. Furthermore, the plan offers recommendations and some of them methods necessary to promote the Mistubishi Outlander and create awareness of its release on to the market in 2009. Also in the mix market plan is situational analysis that is broken down into four parts. The first part is the current product which describes the brand and core product which in this case is the Mistubishi Outlander. The second part discusses the factors that will affect the price of the Outlander such as competition and demand. The third aspect talks about the current distribution and method in which to distribute the Outlander. This part also talks about the intensity of distribution and the intermediaries used to distribute the Outlander and the factors that influence the distribution such as storage and transport of the Outlanders from point of manufacture to the point of sale. The fourth situational analysis aspect is the promotional theme and the elements integrated in the promotion mix. The theme is that of cross between an all wheel drive and a sports utility vehicles that is both excellent as urban cruiser as well as an off road medium sized vehicle. The recommended target market for the Outlander is mainly the medium sized family that enjoys occasional family trips out of urban localities. The age group of the consumer interested in purchasing the Mistubishi outlander will range between 25 to the 50 years of age. This demographic will most likely reside in the upper middle class suburbs of Perth. The main aim of this mix marketing plan is to make consumers familiarise themselves with the Outlander, promote the outlander to all intermediaries through workshops and seminars. Increase volume of promotional content of the Outlander through media channels such as online advertising, email promotions, radio and television advertisements. The customers are made of the Mistubishi Diamond Advantage. Situational Analysis Current Product: The Mistubishi outlander is a cross over all wheel drive (AWD) from the product line of the Mitsubishi Motor Company. The Outlander is a shopping type of consumer product that is in its Introduction stage. It is a compact AWD that can be driven in urban areas as well as off road. However, the Outlander does not have Electronic Stability control system (ESP) but does come with an expandable row making it a seven seater and a bisected rear door for easy accesses to the rear cabin space. The ESP can always be added on to the future cars by adopting the system that is used in other Mitsubishi models. Current Pricing: The current influences on the price of the Outlander include demand, competition and other external factors such as economic situation and good value pricing (Kotler et al.2007, 350). The Mistubishi Outlander is in the monopolistic market as they are many sellers offering alternatives (Pierre and Toulemonde 2009, 1347) .AWDs such as the Toyota Rav Four and Nissan Extrail. The pricing objective of the Outlander is based on the price of competitor’s model of SUVs and the mix of models of the Outlander offered by Mistubishi under $40000. Current Distribution: The outlander is distributed indirectly from the factory through intermediaries such as the dealerships. Intermediaries provide a link between the manufacturer and consumer (Ansari, Mela and Neslin 2008, 60).The dealers include organisations that specialise in Mistubishi vehicle sales and services. Distribution of the outlander is selective for easier negotiations and one tone customer interaction. Some of the factors that may affect distribution include transport and Storage of the Mistubishi outlanders from the point of manufacture to the point of sale. Current Promotion: The main objective is to get the consumers familiarise themselves with the new Mitsubishi Outlander. The theme is that of a sports utility vehicles that is both excellent as urban cruiser as well as an off road medium sized vehicle. Advertising, direct Marketing sales promotions are some of the methods used to show to the customer the sporting side as well as its ability to use as urban vehicle through events such as the Dakar Rally. Recommended Target Market The recommended target market for the Outlander is mainly the medium sized family that enjoys occasional family trips out of urban localities. The age group of the consumer interested in purchasing the Mistubishi outlander will range between 25 to the 50 years of age. The consumer will most likely come from middle class urban setting and enjoys showing off the off-road capabilities of their car while being a comfortable and stylish car to drive around town. This target market has the most potential because the outlander is an urban sports vehicle that has an extra row of seats to accommodate a total of 7 passengers as compared to its rivals on the market within the same price range. The outlander also comes with a lot more standard features as compared to its rivals on the market. Some off the unique features include interchangeable all wheel drive that can be selected at any driving speed. The outlander also has a compact third row seat that does not compromise boot space and is still accommodate two extra passengers. Recommended Marketing Objective:’ In order to keep the Mitsubishi Outlander ahead of the other brand of cross over AWDs on the market, some short term marketing strategies will have to be put in place. These include : Making the consumers familiarise themselves with the Outlander, promote the outlander to all intermediaries through workshops and seminars. Increase volume of promotional content of the Outlander through media channels such as online advertising, email promotions, radio and television advertisements. Another approach would be to promote the Outlander through competitions, sponsorships of sporting activities and discounted sales to the first few customers. Boost the appeal of the outlander by offering membership to outlander car club through the Mitsubishi Diamond Advantage as part of a package deal for the purchase of an Outlander which is a 10 year 160 000 km drive train warranty and the 5 year unlimited 130 000 km warrant plus roadside assistance. Product recommendations Since the product at hand is a motor vehicle, the product packaging will not be required however all other aspects of the product such as branding extensions will be taken into consideration. The product at focus is the Outlander which comes from the product mix of Mitsubishi motor company; it only has one product lines with a narrow width. Therefore, only the depth of the product mix can be explored to give the consumer a variety to pick from the range of Outlanders available. The Mitsubishi Outlander is offered in three models namely the LS, XLS and the optional XLS Luxury pack. The Three models offered come with different options and at a varied price range depending on the added extras. However, the base model still has a starting base price of $31,990 that is fixed depending on whether the customer chooses to add extras to the vehicle. The base model of the outlander is the Ls which comes with 2.4 litre 4 cylinder MIVEC engine, driver and passenger side airbags. The LS models also comes with All Wheel Control 4WD (AWC), air condition, cruise control, Keyless entry, power windows, a steering wheel with audio controls, Stability and traction control. The XLS model has added on features that the LS does not have such as: Continuously variable automatic transmission (CVT), INVECS Smart Logic and 6 steps Sports Mode, Paddle gear shifts, Smart Key, Bluetooth voice activated phone connectivity, chrome grill surround, 18† alloy Wheels, Reverse parking sensors, Adaptive Front Lighting system, High intensity Discharge Head Lamps (HID), Fog Lamps and Privacy Glass. The third model of the outlanders is the optional XLS Luxury pack. This model has additional feature to the XLS model. These key features include 18† 7 spoke wheels, chrome exterior highlights, electric sunroof, Rockford Fosgate premium sound system with 9 speakers, Rear entertainment system, Mitsubishi Multi Communication system (MMCS) including satellite navigation and reverse camera, automatic dusk sensing head lamps, automatic rain sensing wipers, leather seats facings, power driver seat and heated front seat. Pricing recommendations The pricing recommendations for the Mitsubishi Outlander will include the product line price, product bundle pricing and optional –product pricing. The product line price in this situation is considered because the product line width is narrow and limited to the Outlander models namely the LS, XLS and The Optional XLS model. Therefore, the pricing of the models will also be affected by what model is being sold through the intermediaries to the consumer. The purpose is to insure profit maximisation of the base model LS by mass distribution to the companies and leasing companies. With the LS having least of the features, making it the level entry model of the Outlander models. The second thing that is considered when it comes to product line pricing is the optional product line pricing. This will help increase the Mitsubishi profits from the sale optional accessories that can be added to the features of the Outlander’s base model the LS. Some of the features intended for the target market include, 18† alloy wheels, reverse parking sensors, High intensity Discharge Head Lamps (HID), Fog Lamps and Privacy Glass, electric sunroof, chrome exterior highlights, Rockford Fosgate premium sound system with 9 speakers and rear entertainment system. The perceived value of the extras is reasonable priced as all extras added on to the Outlander models come with a 5 year 130000 km warranty. The last recommendation for product line price is product bundle pricing, where the Outlander models are sold as bundles. This can be achieved when either selling the Outlanders with just the basic features at a much lower price as compared to the base models. The target market is leasing companies, private and government organisations in bulk. Furthermore, pricing adjustments can be made to increase sales such as discounts on bulk buys and end of financial year sales and further discounts for early or cash payments. The Outlander is not new to the car market, therefore the new product pricing strategy that is recommended is the market –penetrating pricing strategy to attract a large number of buyers and share market as it’s a medium quality and medium price product. Distribution recommendations The recommend method of distribution channel is using indirect channel through intermediaries such as agents, retailers and wholesalers. The intermediaries act as the third party link between the Mitsubishi and the consumers. The involvement of intermediaries allows the Mitsubishi to reach geographical dispersed groups and avoid direct investment. The Mitsubishi car company does not have to have a direct involvement with credit facilities or have local knowledge of customers. Furthermore, Mitsubishi can earn a greater return by investing in their main business rather than in direct marketing. The intermediary can deal directly with the customers at a more efficient and effective level often provide a supplier or manufacturer more returns than the manufacture can achieve on their own. This due to the amounts of contacts they have in the industry, experience, specialisation and scale of operation. Therefore, the channel of distribution is the retailer channel. That is from the manufacturer to the retailer then the consumer. The retailers sell the Outlander directly to the customers by so doing making the level of distribution intensity selective. This enables Mitsubishi deal directly with a few selected dealers that sale and provided services of goods manufactured by the Mitsubishi motor company. Channel conflict is minimised by dealing directly with intermediaries who are responsible for delivery and sale of the Outlanders. By doing so the conflict most likely to arise is between the Mitsubishi and the exclusive distributors. Promotion recommendations Before any promotional recommendations can be made in terms of promotions for the Mitsubishi Outlander, a number of things have to be considered. The major decision that has to be made includes objective setting, advertisement budget, advertising strategy and evaluation. When it comes to setting the budget, the product life cycle (PLC) has to be taken into consideration. From the introduction of the new Outlander where light advertising and pre introduction publicity to heavy advertising and awareness. This is the growth stage where brand loyalty and personal selling are greatly enforced. The maturity stage involves the decrease in sales promotion personal selling and the decline stage is where advertisements and promotions reduce with limited sales. These stages will determine the over head for the budget. The other promotional recommendation is the public relations mix and media selection through which to do the advertising. The media strategy includes selecting the media format. For example the newspaper has mass audience following and is good for targeting a specific audience via quick distribution. Magazines are mainly for segmented audience however, the information is intensive and highly visual. Television combines both sight and sound however most ads are ignored and only good when trying to build brand awareness and if there are adequate financial resources for the advertisement. However, radio has immediate delivery and good for stimulate impulse purchasing, cheap to advertise but does not have a visual impact. Last, there is outdoor advertising at the car dealership on the lawns where there is great traffic flow. Sales promotion is also another way to attract new customers to the Mistubishi Outlander. This also helps retain loyal Outlander customers and also regain past purchasers who have no longer purchase Mistubishi Outlander. This can be achieved through cash – back offers, competitions, premium offers offering more test drives of the Outlander models. Promotions can also be done through personal selling and interpersonal communication with target consumer groups. This involves two way communications between sales people and individual customers. The sales people are the link between the Mistubishi motor company and the customers and vice-versa. Another method that can be used is direct communication using electronic network tools and technologies via the internet. Telemarketing, telesales other forms of direct marketing that can be used to promote the sale of the Outlander. Other unconventional methods of promotions that can be used are: viral marketing by passing on information to others creating exponential growth in the messages response. Viral communications incurs very little expenses however there is limited control over receipt of the messages. The forms of passing information and advertising that are becoming popular blogs. Blogging is one method of creating hype for a product with no costs and also be able to facilitate communication between organisations and their stakeholders. Endorsements by celebrities via paid verbal testimonials or physical association with a brand. The upside is that advertising air time is practically free and the public is often not informed whether the celebrity is renumerated by the company. Conclusion. The above mix marketing plan is designed for the 2009 Mitsubishi Outlander all wheel drive AWDs. The mix market plan describes the target audience and recommends ways in which to capture the intended market. The plan has further recommendation on how to create awareness for the 2009 Outlander and methods of price, distribution and promotion. The mix market plan also has situational analysis that breaks down the recommended mix marketing strategy into four aspects that current product, current pricing, current distribution and the current promotion. The mix market plan also explains the chosen theme that is a cross between an all wheel drive and sports utility vehicle that is also excellent as an urban cruiser. Furthermore, there is emphasis on the outlander’s unique features for vehicles whose base price is under $40,000.

China’s Accession to the World Trade Organization Essay -- Essays Pape

China’s Accession to the World Trade Organization After almost 15 years of negotiations, China successfully entered the World Trade Organization on December 11, 2001. In less than three years since its accession, while China’s progress has been somewhat behind schedule, the country has made very significant changes that have helped transition it to a market economy and open the country to the multilateral trading system. Following the Uruguay Round of multilateral trade negotiations, The World Trade Organization (WTO) was established in 1995 as the successor to the General Agreement on Tariffs and Trade (GATT). The WTO is an international organization that watches over trade relationships between nations dealing with goods, services, intellectual property and investments. The main function of the WTO is â€Å"to ensure that trade flows as smoothly, predictably and freely as possible† (â€Å"The World Trade Organization†). The WTO helps international cooperation by providing countries with a fair forum for resolving disputes over trade issues. Member countries bring their trade disputes to the WTO rather than acting unilaterally. The organization also strives to lower the cost of living and boost economic growth by reducing protectionism and promoting freer trade. Member countries enjoy the security the trading rules provide, but they are required to commit to opening their markets and abiding by the commitments they agreed to. The process of joining the World Trade Organization is very complicated. The country applying for membership must first describe all characteristics of its economic and trade policies. The prospective member will then begin parallel bilateral talks with member countries to n... ...eb. 2002. China & the WTO. 26 Nov. 2004. . â€Å"The World Trade Organization†¦..† April 2003. World Trade Organization. 7 Oct. 2004. . Walton, Julie. â€Å"WTO: China Enters Year Three.† The China Business Review. 24 Sept. 2004. The U.S.-China Business Council. 30 Sept. 2004. . â€Å"WTO Ministerial Conference approves China’s accession.† WTO News: 2001 Press Releases. April 2003. World Trade Organization. 30 Sept. 2004. . â€Å"WTO successfully concludes negotiations on China’s entry.† WTO News: 2001 Press Releases. April 2003. World Trade Organization. 30 Sept. 2004. .

Humanities: Arts Essay

With the advent of the computer age, advanced science and technology have overwhelmed many aspects of our lives, and even our possibilities of survival are affected. The humanities can provide enjoyment and stimulation, especially when we try to understand what it covers. The Meaning, Importance, and Scope of humanities The word humanities come from the Latin humanus, which means human, cultured, and refined. To be human is to have or show qualities like rationality, kindness, and tenderness. Humanities refers to the arts – the visual arts such as architecture; painting and sculpture; music; dance; the theater or drama; and literature. They are branches of learning concerned with human thought, feelings, and relations. The importance of the human being and his/her feelings and how these are expressed have always been the concern of the humanities. Art is very important in our lives. It constitutes one of the oldest and most important means of expression developed by man. Wherever people have lived together, art has sprung up among them as a language charge with feeling and significance. The desire to create this language appears to be universal. As a cultural force, it is pervasive and potent. Art, like love it is not easy to define. It concerns itself with the communication of certain ideas and feelings by means of sensuous medium – color, sound, bronze, marble, words, and film. This medium is fashioned into a symbolic language marked by beauty of design and coherence of form. It appeals to our mind, arouses our emotions, kindles our imagination, and enchants our senses. (Machils, 1963). In every age or country, there is always art. Wherever we go, wherever it is a city or a province, here or abroad, we surely have to pass buildings of various sorts – houses, schools, churches, stores, etc. The art that we perceive through our eyes is called the visual art and architecture is one part of it. A visual art involve not only painting and sculpture but includes such things as clothes, household appliances, and the furnishings of our homes, schools, churches, and other buildings. Through the ideas selected by painters and sculptors and the forms they create, they express the ideals, the hopes, and the fears of the times in which they live. The aesthetic aspects of any work – a painting, song, story, dance, or play – are what make it art. Aesthetic refers to the forms and psychological effects of arts. Another form of the more important arts is music. This is the art of combining and regulating sounds of varying pitch to produce compositions, expressing various ideas and emotions. Its primary function is to entertain. Music is one of the great arts of our civilization, along with literature, painting sculpture, architecture, and dance. Like the other arts, music deals with emotions. It’s being a â€Å"pure art† enables it to convey emotions with great intensity and can affect people directly. Great music specially radiates infectious joy. Many who are receptive to great music find it exhilarating. If we tune into a musical program on the radio, or sing a song with others, we are having contact with music. The song we sing may be a tune which is popular now but may possibly be forgotten later. It may be a selection which has been sung or played for several decades. Dance is another form of art that is common to many even during the earliest time. It is the most direct of the arts for it makes use of the human body as its medium. It springs from our love for expressive gestures, release of tension through rhythmic movement. Dance heightens the pleasure of being, and at the same time mirrors the life of society. The dance of the older times is different from that of the present time; the dance of the barrio folks is different from the dances in the city. Primitives and non-primitives dance. The Ifugaos dance to celebrate the victory of the warriors after fight with their enemies. Likewise, the Bagobos dance to show gratitude to the spirits â€Å"for success in war or domestic affair.† The Indians dance to give thanks for a harvest; the Mexicans dance to celebrate a religious festival; teenagers dance at parties; both young and old go to disco bars and children everywhere dance because it is pleasure to express happiness to bodily movements. In its expressive aspects, dance is uniquely able to intensify moods and emotions and to deepen and dignify the feelings of us all (Compton’s Encyclopedia, 1974). The area of the theater of drama is another important art. Dramatic activities are usually part of every school and community program. Classes dramatize the events they are studying; clubs or organizations and institutions stage plays. The play may be a comedy, tragedy, mystery, musical or melodrama. Essentially, the stage is a place for re-enacting the joys and problems of life, a place where the playwright strips life of nonessentials and deals with basic and important issues. The spectators get involved in these situations and thus gain greater insight into human motives and passions. The motion picture is a popular addition to the various forms of the theater. Through it, a great number of people are able to see dramatic performances every day. The radio makes available drama for the auditory sense of imagination. The television, too, brings the art of drama to many people. Theatrical productions, including motion pictures, and television, combine art forms. The play itself is a form of literature. Scenery and costumes provide the visual arts, and music may serve as a background to set the mood or to serve as part of the plot. The opera is a drama set to music. Thus, it is a form of the theater. In many musical shows, dancers are also important performers. The theater therefore, combines several of the arts. It is also necessary that we distinguish between art and nature for they are fundamentally different. We may be impressed by the majestic of the perfect cone of Mayon Volcano, the awesome beauty of Pagsanjan Falls or the sunset at Manila Bay and thus, react to the wonders of nature. No matter how close art is to nature, however, art always shows that it is man-made. It is an interpretation of the nature and of life. What the Arts have in common We have identified five areas of art: the visual arts, music, dance, literature and drama. But there is one thing that is common to them all. What relates a painting to a song, a play to a dance? The most basic relationship is that the arts are concerned with emotions, with our feelings about things. When a person sees a picture he thinks it is beautiful, or when she watches a play or dance performance, she thinks it is exciting, she feels that it is lovely or stirring. Her reaction is primarily emotional. People experience excitement, pleasure, anger, and all the other emotional states in a way which is very different from their intellectual responses. Emotions are part of our basic nature. An Artist An artist is a person who exhibits exceptional skills in design, drawing, painting, etc. or one who works in one of the performing arts, like an actor or a musician. Unlike other people, an artist is more sensitive and more creative. He possesses to an unusual degree the knack for stone, notes, or any of the other materials used by artists. He, thus, learns to project his creative impulse through the symbols of his art – a picture, a poem, or a piece of music according to his present inspiration and his training. His process of creation, however, differs from that of an amateur or beginner only in degree. There are two kinds of artists – creators and performers. A composer writes a song to be sung by talented singers. A dramatist or playwright writes a play to be staged by a company actor. A choreographer composes a ballet or dance sequence which will be performed by a troupe of dancers. Music, theater, and dance are performing arts. Besides the creator, they require other artist who recreates what has been composed. Thus, performers are important. Two great actors may play the same role in Florante at Laura yet give it vastly different interpretations; two dancers may dance the same ballet but render it quite differently. Thus, in performing arts, the ideas and the interpretations of the performer are added to the original ideas of the creator. This dual contribution gives added richness and meaning to these fields of the arts. It makes them different from painting, for example, in the way by which the creative artists communicate directly with the observer. The work of the creative artist Creativity is an artist’s trait developed in the course of her life to solve problems or express her feelings. Her continuing reaction to emerging conditions of nature and social life gives birth to new ideas and new methods. These in turn, she uses to overcome difficulties which in the process of confrontation with reality give the solution to a vision, create art, or activate social transformation. The process of creation. Experts on the subject are one in their view that there are three major phases in the process of creation. First, the artist must have an idea; second, he must have a material to work on; and third, he must give form to his idea. The idea. Artist is highly sensitive persons especially aware of the things that surround them. They notice the sounds, colors, and movements of people and things. Art expression is based on the so-called higher senses of sight and sound, with the other senses playing more or less indirect roles. A particular experience may impress an artist so much that he decides to use it as the basis for a picture, a poem, a play or a dance. Depending on his cultural background, a painter may be attracted by anything. He paints a picture from a scene where most people do not think beauty existed. A novelist may write about the life and misfortunes of a woman whose husband, after failing to find a job, decides to go abroad and becomes unfaithful after a few years. The novelist would show us that the great social and economic problems of our times are essentially human problems and he would make us aware of the effects of advances in science and technology on human beings. A composer may write a musical fantasy in which the world of mystery and imagination explored. A dancer may do a dance on the pleasures and discomforts of growing up. As a basis for his dance movements, he might use the idealism of adolescence, the developing charm of boys and girls, their sensitivity, their awkwardness, and occasional loneliness. A study of arts is the study of humankind, for through the arts we can discover our major interests, feelings, and problems through the ages. Playwrights and novelists have always been concerned with the frailties of human being, with his hopes and fears, his courage and cowardice, his charity, and greed. Poets, with their artistry of statement, have given nobility and intensity to our human experiences. Through dance, the events of life are given symbolic and ceremonial form. The material and Process. The second phase of creation in art concerns the material which the artist uses to give form to his idea. A painter uses pigments; a sculptor uses stone, metal or wood; an architect, various building materials. An author uses words; a composer, musical sounds which are set down as notes. A choreographer uses people and their movements as the materials for his creations. The sculpture is something we can see or take in at a glance in it’s entirely, and so sculpture is an art of space. The hymn we hear takes a number of minutes to be sung or the entire composition to be played and so music is an art of time. Organization and Form. The third phase in creating is organizing the idea and giving it form in the selected materials. Popular song writers use the conventional 32-measure length. Poetry has a number of well-defined forms which are often used: the sonnet, the quatrain, the Spenserian stanza. Operas and plays are always divided into a number of acts. In several of the time arts, the works generally have a three-part structure: an introductory section which â€Å"sets the stage† for what follows; a middle section which develops the plot, the melody or the story; and a concluding section which is the final working out of the forces and ideas which the artist has set in motion. Style is a term which refers to the development of forms in art that are related to particular historical periods. Forms in the space arts are often symmetrically balanced in their design; that is, the two sides of the object are identical. Time has shown since that the severe criticisms were unjustified; and we often wonder how people of the past could have disliked some of the works of art we now admire. It is the responsibility of each one of us to be open-minded. The understanding of the great art of all periods is a key to the understanding of the human being. There is a need to associate with great people or artists through their work in order to enrich and ennoble our own lives.

Funeral Cosmetic Surgery

Cynthia Grosse,Kunkel English 11 Beauty is your funeral Cosmetic surgery is defined as, â€Å"surgery performed to improve the appearance, rather than for medical reasons† (Collins English Dictionary). Cosmetic surgery is a dangerous procedure because some people acquire lifelong scars not only that, death could be in the equation. On the other hand, many women get cosmetic surgery due to physical deformation or certain birth defects in efforts to cover up their embarrassing scars.Even though some cosmetic surgery can be beneficial, the fact that death could be involved, is it worth it? Cosmetic surgery should be illegal because the number of death and deformation in the person’s character are too great to risk any possible enhancements. We should not be allowed to get plastic surgery, implants, and liposuction because these things cause a person to become sick and then eventually die. Therefore we should warn the person about the harm of cosmetic surgery is. According to Dr.Darshan Shah, a Mayo Clinic-trained board certified surgeon, â€Å"Cosmetic Surgery itself actually carries very minimal risk if you put yourself in the hands of a qualified, certified cosmetic surgery specialist – someone who has trained and devoted [his or his] career to the misrepresentation and inexperience of certain surgeons†. (California Health and Beauty) This article is saying that people are dying because there not looking up facts and information about the surgeon, but how much is of this idea is true?I believe no matter who performs the surgery; it’s always dangerous and has many life threatening consequences. Whether or not the surgeon is ‘’good’’ or ‘’bad’’ the procedures should not be done and are unethical. First of all, cosmetic surgery costs a great deal of money. Breast augmentations are 3,797$, Tummy Tucks are,332$, Butt Lifts are $7,904, Collagen Injections are $673 and Eyelid surge ry is $2,912, To me no amount of money is worth risking your life for. Not only that, I believe that people are beautiful the way they are, and that they don’t need surgery to boost their self esteem.Individuals seek to conform to the social norm, and it’s apparent that they will go to any cost to make that happen. When comes to unethical issues such as transgender cosmetic surgery, no it should not be allowed. In Fact, when they get these procedures they can die from anesthesia. In conclusion, when come to cosmetic surgery its dangerous overall even though you’re getting medical reasons or even though you get Butt Lift or Tummy Tuck or Collagen injection , Overall cosmetic surgery is a dangerous ,harmful procedure that should be banned.

Slavery In The Usa Essays - Bleeding Kansas, Free Essays

Slavery In The Usa Essays - Bleeding Kansas, Free Essays Slavery In The Usa Douglas hoped that northerners opposing his bill would quiet down after the bill was settled, but they became more furious Antislavery critics wanted to prevent slavery from gaining a foothold in Kansas Massachusetts Emigrant Aid Company was found to help emigrants to settle down in Kansas hundreds of settlers moved to Kansas Alarmed proslavery groups also started to go to Kansas When a territorial legislature was elected in March 1855 over 6000 votes were counted 5000 of these votes were illegal because most Missourians who voted were not residents large number of men who had been elected were proslavery a law was quickly passed authorizing slavery in Kansas! even death penalty was passed for people helping slaves to escape Kansans refused to accept the new legislature and set up an own government at the town of Topeka fighting between these two governments broke out weapons from the East were sent to Kansans Tension between these two parties started to explode when in November 1855 a Kansan were killed by a proslavery man On May 21st, Sheriff Jones, a proslavery, and a proslavery army marched into Lawrence and destroyed two printing presses and burned down several buildings A few days later John Brown and seven other men, took revenge and massacred five people (they split open their skulls and cut off some of their hands) As a result civil war in Kansas broke out

How To Make A Telemarketing Complaint

How To Make A Telemarketing Complaint    The Federal Communication Commission has released specific steps consumers should take if they have put their phone numbers on the National Do-Not-Call Registry and are called by telemarketers on or after October 1, 2003. The Federal Communications Commission (FCC) and the Federal Trade Commission (FTC) share responsibility for enforcing the National Do-Not-Call list.   If You are Called by Telemarketers, You Can Do the Following If you have registered your telephone number on the National Do-Not-Call list, tell the telemarketer that you are on the list. Make a note of the time and date of the call, and the identity of the telemarketer for your records. You will need this information if you elect to file a complaint; OR If you are not registered on the National Do-Not-Call list, you can still instruct the telemarketer to place you on its company-specific do-not-call list if you do not want to receive further calls from that company. For your own reference, make a note of the date and time you asked to be put on the company-specific list. Having this information may be helpful if you get called again by the same company and wish to file a complaint with the FCC; OR Explore whether your state has its own do-not-call list. Contact your State Attorney General or State office that administers the list for more information. Filing a Complaint The FCC and the FTC will both accept complaints and share information, so consumers may file complaints with either agency. In addition to complaints alleging violations of the do-not-call list, you may also file a complaint against a telemarketer who is calling for a commercial purpose (e.g., not charitable organizations). The telemarketer calls before 8 AM or after 9 PM; OR The telemarketer leaves a message, but fails to leave a phone number that you can call to sign up for their company specific do-not-call list; OR You receive a telemarketing call from an organization whom you have previously requested not call you; OR The telemarketing firm fails to identify itself; OR You receive a pre-recorded commercial message or robocall from someone with whom you do not have an established business relationship and to whom you havent given permission to call you. (Most pre-recorded commercial messages are unlawful, even if no do-not-call request has been made). How to File a Complaint For consumers who registered their numbers before September 1, 2003, those registrations have taken effect, and consumers may file a complaint at any time if they receive telemarketing calls. For those consumers who registered their telephone numbers after August 31, 2003, the registration takes 90 days to become effective, so those consumers can complain about calls that they receive three months or more after their registration. Complaints should be filed online on the FCCs Telemarketing Complaints web page. Your Complaint Should Include name, address, and telephone number where you can be reached during the business day; the telephone number involved with the complaint; and as much specific information as possible, including the identity of the telemarketer or company contacting you, the date on which you put your number on the national Do-Not-Call registry or made a company-specific do-not-call request, and the date(s) of any subsequent telemarketing call(s) from that telemarketer or company. If mailing a complaint, send it to: Federal Communications Commission Consumer Governmental Affairs Bureau Consumer Inquiries and Complaints Division 445 12th Street, SW Washington, DC 20554 Consumer Private Right of Action In addition to filing a complaint with the FCC or FTC, consumers may explore the possibility of filing an action in a state court. Preventing Unwanted Calls In the First Place Filing a complaint after the fact can help, there are steps consumers can take to at least reduce the number of unwanted telemarketing phone calls they receive. According to the FTC, adding a phone number to the more than 217 million numbers already on the Do Not Call Registry should stop â€Å"most† unwanted sales calls. The Telemarketing Sales Law allows political calls, calls from charitable organizations, informational calls, calls about debts owed, and phone surveys or polls, as well as calls from companies consumer  has done business with in the past or given permission to call them. What about â€Å"robocalls† - automated recorded messages pitching a product or service? The  FTC warns that most of them are scams. Consumers who get robocalls should never press phone buttons to â€Å"request to speak to someone or be taken off the call list.† Not only will they not get to speak to someone, they will just end up getting more unwanted calls. Instead, consumers should simply hang up and report details of the call to the Federal Trade Commission online or call the  FTC at 1-888-382-1222.

The stock Case Study Example | Topics and Well Written Essays - 2250 words

The stock - Case Study Example Nigel has to establish that the shop owner cannot rely on the exemption clause in the standard terms of the contract. An exemption clause in a contract purports to exclude liability of one of the parties to the contract, under certain circumstances. The Statute sets out that no contract term can exclude or limit liability in any way for negligently causing death or injury1. Furthermore, if there is other loss or damage, liability for negligence cannot be excluded or restricted if the term of notice is unreasonable. Finally, if a contract term or notice makes efforts to exclude or restrict liability for negligence, agreement to or awareness of this is not of itself to be taken as indicative of the voluntary acceptance of any risk2. Nigel was misled by the shop owner in respect of the usage of the rowing machine, in as much as the shop owner asked him to ignore the back pain that had afflicted Nigel after using the rowing machine. Hence, this incident can be classified under misrepresentation of facts, which renders the shop keeper liable for the injuries caused by the defective and unsuitable rowing machine. It is of paramount importance to determine whether the purchaser is a consumer or not. 'Consumer means any natural person who, in contracts covered by these Regulations, is acting for purposes which are outside his trade, business or profession'3. This expressly limits the definition of a consumer to a natural person and not companies. Adhesion contracts or standard form contracts, which present little or no choice to the party who has not drawn up the document, can be used to impose an exclusion clause. As Downes has pointed out, "The imposition of such exemption clauses may be particularly harmful in consumer contracts, where the disequilibrium between the bargaining positions of the parties may be substantial."4 This constitutes the reason for the existence of statutory controls on exclusion clauses, like the Unfair Contract Terms Act 1977 (UCTA) and the Unfair Terms of the Consumer Contract Regulations 1999 (UTCCR). The UCTA applies to the contract for the purchase of the rowing machine by virtue of section 1(3) which states that the Act applies to business liability which is defined as "liability for breach of obligations or duties arising from things done or to be done in the course of a business". The contract entered by Nigel is included by virtue of section 3 which covers consumer contracts and section 12 which states that a person deals as a consumer if he neither makes the contract in the course of a business nor holds himself out as doing so and the shop owner makes the contract in the course of business. Since, Nigel had purchased the Rowing machine for personal use at his residence the shop owner can not exclude liability for the breach of implied terms5. Reasonableness in respect of contract terms is clarified in section 11, which states that this tests if the clause is fair and reasonable "having regard to the circumstances which were, or ought reasonably to have been, known to or in the contemplation of the parties when the